In this informative White Paper, we answer these questions while covering an alternative method which may be a better way.
]]>未来，品牌会因此面临更大的竞争压力和更复杂的竞争格局。
As follow up to a recent webinar of the same title, Use as directed covers the regulatory complexities specific to the pharmaceutical trademark landscape. In this white paper, Maury M. Tepper, III of IP law firm Tepper & Eyster, and Emmanuelle Ragon, Senior Legal Director and Head of Trade Marks at pharmaceutical company Sanofi, discuss the unique challenges facing pharmaceutical brands and strategies for developing and clearing pharma trademarks.
]]>Key findings
Steep rise in trademark filing activity, Infringement is here to stay and Filing, infringement on the rise…are budgets being matched?
A look into the trademark ecosystem
There has been tremendous growth in the number of trademarks filed over the last decade or so. There has been eight consecutive years of growth in the number of filings and 2017 stands out as the busiest year for decades.
The real story of infringement?
The top three effects of infringement have all increased this year compared to last year’s research. They include:
- Customer confusion (52%): this is up from 44% in 2017
- Damage to brand reputation (42%): this is up from 33% in 2017
- Reduced customer loyalty and trust (40%): this is up from 34% in 2017
Balancing the budget
Regardless of industry, budgets remain one of the most talked about issues, sometimes creating roadblocks to success.
Stakeholders in the process
It’s not just trademark professionals that are involved in the trademark ecosystem. There is involvement from marketing, the C-suite and third-party providers, such as trademark research providers.
Future forward 15 Conclusion
The trademark landscape continues to transform, marks are evolving, applications are increasing, and infringement is an ever-present and growing issue. But just as the landscape shifts, trademark professionals and the process itself adapts to these changes. However, this doesn’t necessarily occur at the same pace as the movement in the landscape.
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中国大陆的国内商标注册量目前在全球排名首位，与此同时，中国品牌在国外注册的商标数量如今也正在大幅增加。
详情
CompuMark
一直在跟踪中国大陆致力于打造全球品牌的动因和进展。这份报告显示，在短短的四年时间内，中国品牌在商标申请量的排名上已从全球第十跃升为全球第二，且很有可能在 2018 年取代美国品牌成为全球第一。
致力于为用户提供专门解决这些挑战的一流产品与服务。
在近期一项针对商标专业人士的独立调查中，74% 的受访者表示他们在过去一年中经历过商标侵权——其中 1/3 因侵权而不得不改变他们的品牌名称。
这是 CompuMark 委托开展的以 300 位商标专业人士作为受访者的调查，该调查披露了有关全球商标生态系统的诸多惊人数据，以上只是其中的两项数据。
欲了解更多的重要数据分析结果，请阅读我们新发布的报告：商标生态系统。
]]>本文中，国际知识产权律师 William E. O’Brien 列举了向美国专利商标局 (USPTO) 申请商标时常犯的三个错误，并说明了如何避免这些常见错误的方法。
[Download not found] ]]>在此白皮书中，Pryor Cashman LLP 的商标?；ぷ?Dyan Finguerra-DuCharme 从她自己的经历中引用相关案例，介绍了监测商标和采取积极措施扼制潜在侵权行为的重要性。她还分享了?；て放频牧肿罴炎龇ǎɑ褂靡煲槌绦蚶醋柚骨秩ㄉ瘫杲胧谐?。
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